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Día de Los Muertos—or Day of the Dead—is a Latinx holiday with roots in Mexico that celebrates life, death, and legacy. The holiday centers around the creation of altars, or ofrendas, which are covered in pictures and objects that represent the dead. The altars often contain elements of wind, fire, water, and earth, as well as sugar skulls and Pan de Muerto.


For me, the holiday is about digging deep into my Mexican roots and reconnecting with my heritage. It’s about honoring our ancestors and celebrating the continuity of life and love. And it’s about creating altars that reflect the joy, the sorrow, and the spiritual essence of those we’ve lost. 

The History and Significance of Dia de los Muertos


Día de Los Muertos has its roots in Mexico, where the holiday is celebrated on November 1st and 2nd. The holiday originated with the Aztec empire and later evolved into a mix of traditions from both indigenous and the Roman Catholic church in Mexico. To prepare for the arrival of their ancestors, the people would create altars covered in pictures and objects that represented the dead. They would also leave out food and drink, as they believed that the spirits would be hungry after their journey.

Today, Día de Los Muertos is still celebrated in Mexico, as well as in many other Latinx countries. The holiday has taken on new meaning in recent years, as it has become a way for the Latinx community to celebrate life, death, and legacy.

How to Celebrate Dia de los Muertos


Families in Mexico prepare for the spirit's arrival by cleaning the graves at cemeteries and building ofrendas both in cemeteries and at home. One of the best ways to celebrate Día de Los Muertos is to create your own altar, or ofrenda. Your altar can be as simple or as elaborate as you’d like. But, there are a few elements that are essential to any Day of the Dead altar. 

First, you’ll need a picture of your deceased loved one. This can be a photo, a painting, or even a drawing. You’ll also need an ofrenda, which is an offering of food and drink for the spirits. The ofrenda can be anything from a simple fruit plate to a feast of your loved one’s favorite dishes. You’ll also need sugar skulls, which are small skulls made of sugar or chocolate. Sugar skulls are a traditional part of the Day of the Dead celebration, and they help to guide the spirits to their altars. Finally, you’ll need elements of wind, fire, water, and earth. These elements represent the four directions, and they help to guide the spirits to their final resting place.

What Dia de los Muertos Means to Me


Día de Los Muertos is a very personal holiday for me. It’s a time for me to remember my ancestors and celebrate my Mexican heritage. The holiday is also a time for me to reflect on the important people who have passed away in my life. This can be a difficult thing to do, but it’s also very healing. Creating an altar is a way for me to connect with my loved ones who have died. It’s a way for me to remember them and honor their memory. And, it’s also a way for me to feel closer to my Mexican roots. Day of the Dead is a very important part of my identity, and it’s a holiday that I cherish. 

In honor of Dia de Los Muertos, we are launching a limited edition collection that includes our Sugar Skull Sugar Scrub, Ofrenda Candle, and Mini Altar.


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